Hilton debuts new Tapestry Collection brand in Porto

Hilton chose Porto to debut the Tapestry Collection by the Hilton group in Portugal.

Joining the portfolio of more than 40 brand properties worldwide, the Sé Catedral Hotel Porto - Tapestry Collection by Hilton will have 77 rooms, a bar, a restaurant, and parking.

The new hotel is an investment by the Mercan Group of Companies. For Jordi Vilanova, vice-president of the group in Portugal, "despite the contraction that the tourism sector is feeling due to the pandemic, we believe that the destination has the potential to continue to attract tourists from all over the world". He is convinced that "with its unique style and privileged location in the cultural center of Porto, this hotel will quickly become a favorite of guests looking for an original and luxurious hospitality service", quotes the DV.

For his part, Patrick Fitzgibbon, Senior Vice President, Development, EMEA, of the Hilton group, points out that "the Tapestry Collection is gaining momentum in Europe and with new hotels projected in destinations like Paris and Madrid we can see a significant growth margin in the whole continent. In particular, we hope that this expansion will be driven by the loyalty opportunity, as hotels seek to benefit from visibility before the 110 million Hilton Honors members, maintaining the concept of a unique experience", he concludes.