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Sonae Capital invests 17.5 million in new hotel brand

Sonae Capital invests 17.5 million in new hotel brand
ECO Economia Online · 16 Jun 2021

Sonae Capital is investing 17.5 million euros in a new hotel brand, called The Editory Collection Hotels, projecting to reach 600 rooms by 2025, informed the company's official source to Lusa.

Thus, according to the same source, Sonae Capital's investment already made, and in progress in this project amounts to 17.5 million euros, with the goal of reaching a dozen units and 600 rooms by 2025.

"The positioning is clearly one of expansion. We are receptive to proposals to assess this expansion, whose goal is not defined beyond what has already been mentioned", said the same source.

In the statement, Sonae Capital Hospitality said that this brand presented "at the moment of tourism recovery", assumes "a more ambitious position and greater implementation in the national market, with two openings planned in the coming months, totaling eight units under the new seal".

The eight units in question are "the Porto Palácio Hotel by The Publisher, Aqualuz Hotels by The Publisher (Troia, Lagos), The Publisher by the Sea (Troia, Comporta), The Publisher Artist (Downtown, Porto), The Publisher House (Ribeira, Porto), The Editory Riverside (Santa Apolónia, Lisbon) scheduled to open in October, The Editory Boulevard (Aliados, Porto) to open in the first months of 2022” and the tourist apartments under management in Tróia – Troia Residence by The Editory, the company said.

Sonae also launched a new website for hotel units.

"After more than 35 years of experience in the hotel industry and with a growth in our market share, which points to a dozen hotels in the short term, the creation of a transversal brand was necessary for a long time", said Isabel Tavares, director Sonae Capital Hospitality marketing and sales department, cited in the same note.

"The Editory is a brand that was born to reposition our hotels in the market as we prepare to open two more units in the main urban centers of the country", with an offer "adapted to current trends and focused on expansion".