Sonae IM invests in a product management company. Leading round of 3.5 million euros

Sonae IM's most recent investment is focused on a company specialized in product information management. Besides the Portuguese company, the investment round included two more investors.

Sonae's investment arm, Sonae IM, invested in Sales Layer, a Spanish company specializing in product information management. This investment, led by Sonae, allows the Valencian company to "scale international operations, invest in sales and marketing”, as well as "adapt its infrastructure to the estimated growth and strengthen its customer support teams”, informs the joint statement.

The investment round at Sales Layer, worth 3.5 million euros, was led by the Portuguese company, but also counted with other investors, such as the Spanish and Israeli venture capital company Swanlaab Venture Factory and the corporate venture investor Global Omnium.

Sales Layer is a catalog management company, which uses product information systems. The SaaS platform centralizes information in catalogs, "replacing the use of outdated tools and connecting product information to multiple sales channels, online commerce websites, retail technologies, marketplaces and B2B platforms", informs the press release.

For Eduardo Piedade, CEO of Sonae IM, "product information is a key element for sales and marketing teams”, which is why it is a bet for online retail. In addition, the CEO also highlights the fact that the crisis caused by the coronavirus has reminded "the need for retailers to diversify the ways of contacting consumers”.

This financing will allow for the expansion of its operations internationally, investing in sales and marketing, expanding its operational structure, in order to keep up with the growth in demand for these services and strengthen the team in terms of customer service. With this financing, Sales Layer has already raised a total of 5 million euros in recent years.