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TUI Group chooses Porto to open digital hub

TUI Group has opened a digital hub in Porto, which aims to be a strategic step to enhance the company's technological capabilities, which is a fundamental element in TUI's journey towards becoming a global digital travel and leisure platform.

TUI Group chooses Porto to open digital hub
tnews · 03 Oct 2023

TUI's CEO, Sebastian Ebel, personally welcomed the TUI teams to the Porto office. The "Digital Hub Porto" is part of a network of locations offering tech talent an opportunity to work on the future of tourism, with hubs in Poland and India previously established by TUI. The "Digital Hub" teams join the more than 2,400 technology team members working at the company today.

"We have a long-standing and successful partnership with Portugal as a popular travel destination for our customers. Hotels, flights, cruises, tours and activities - TUI is here with its complete portfolio. Now we are expanding our presence in Portugal with the opening of the "Digital Hub Porto", with teams that bring a wealth of technological experience and creativity to TUI, strengthening our own technological capabilities. Providing new digital products and services to our customers while guaranteeing high quality standards is fundamental to our transformation. Portugal is proving that it is not only a beautiful travel destination, but also a center of digital innovation where we can help build the future of tourism," said the CEO of the TUI Group, Sebastian Ebel, on inauguration of the "Digital Hub Porto".

TUI intends to hire more employees in Porto in the coming months. Current plans predict hiring up to 200 technology specialists to work at the 'Digital Hub Porto' by the end of 2024. The tourism company has an ambitious technological roadmap to unify its platforms, increase the implementation of artificial intelligence technologies, and build new digital products for customers. All these initiatives will be supported by teams in Porto, fully integrated into TUI's global technology organization. This integration offers employees the opportunity to contribute to the development of industry-leading products and platforms while also providing unique development and career growth opportunities

"We are delighted with TUI Group's decision to set up its new Digital Hub in Matosinhos (Porto, Portugal), a new investment in the technology sector supported by AICEP. The focus on innovation that the Digital Hub will bring to the IT ecosystem and to TUI Group's global operations reflects Portugal's commitment to strengthening its position as an important European Technology Hub," stated Filipe Santos Costa, Chairman & CEO of AICEP.

In 2017, TUI and IT service provider COCUS established a partnership to provide a Software Development Center in Portugal, supporting TUI's digital transformation. Over the past 5 years, both parties have collaborated extensively to make a significant impact on the business. TUI and COCUS have now agreed to transfer this center to become part of the TUI organization as a "Digital Centre". The agreement was signed recently.